From revamped roads to enhanced homestays, Kashmir region is geared up to welcome a surge of tourists seeking cultural immersion and adventure during winter season.
By Sajid Raina
The Jammu and Kashmir government is actively engaged in strategic efforts to bolster winter tourism, with the primary objective of invigorating the local economy. The focus lies on offering a captivating amalgamation of adventure and entertainment, encompassing a spectrum of winter sports and festivals. The overarching goal is to allure both domestic and international tourists to various destinations during the winter season.
In an exclusive conversation with a local news agency, a high-ranking government official divulged that a meticulously crafted plan for the winter season is already in motion. This plan is designed to provide a diverse range of services to tourists, ensuring a rich and immersive experience. The official emphasized, “Our winter plan is underway, promising a fusion of adventure and entertainment through various offerings, including winter sports and festivals, at different destinations.”
The coming weeks are poised for numerous grand events across Kashmir’s tourist destinations, and preparations are actively in progress, according to the official. Stakeholder meetings, including consultations with hoteliers, are being conducted to guarantee a seamless and hassle-free experience for tourists, focusing on essential facilities during the winter season.
“We’re elevating winter tourism to unprecedented heights this year. Connectivity challenges faced by many tourist resorts in Kashmir during winter have been substantially addressed. Anticipating a new record in winter tourism,” declared the official optimistically.
The revamping of roads leading to various tourist destinations, such as Pahalgam, Doodhpathri, Gulmarg, Yusmarg, Bangus, Sonamarg, and others, has been undertaken to ensure a smooth and pleasant experience for visitors. Additionally, to cater to the surge in tourist numbers, the government is actively enhancing Homestays across these destinations. The official highlighted, “This initiative not only provides tourists with a cultural and environmental experience but also contributes to the local economy while ensuring ample accommodation for visitors.”
Recent data indicates a noteworthy increase of over 20 percent in bookings reported by travel agents in recent weeks. The official sees this positive trend as a harbinger of a prosperous winter season for Kashmir tourism, with expectations that it may surpass previous records of arrivals.
“With Christmas and New Year on the horizon, tourists are eagerly looking forward to celebrating both occasions in Kashmir, contributing to a steady increase in bookings with each passing day,” remarked the official.
Moreover, beyond the well-known winter tourist destinations, the government aims to implement similar initiatives in districts housing renowned tourist spots. Winter carnivals are slated to take place in these districts, intending to promote these locales and elevate their status on the tourism map. (KNO)